American GIs who served in India during World War II recognize our parent
company, Mahindra & Mahindra, which in 1945 was selected to assemble
the famous Willys Jeep.
Following Indian independence in 1947, the founders of Mahindra &
Mahindra (M&M) were determined to chart a course of product expansion
and globalization. The philosophy led to the company’s eventual entrance
into the worldwide tractor market.
In 1963, M&M formed a joint venture with International Harvester to
manufacture tractors carrying the Mahindra nameplate for the Indian
market. Armed with engineering, tooling and manufacturing know-how
gained from this relationship, M&M developed its first tractor, the B-275.
This successor to International Harvester’s incredibly popular IH B-414 is
still the basis for some current Mahindra models.
More recently, a joint venture between M&M and Ford Motor Company in
1995 created new opportunities for growth in the world vehicle market. A
short time later, the European model of the Ford Escort began rolling off
the Mahindra assembly lines. M&M's newest product, one that has burst
onto the Indian market, is the Scorpio, a rugged, yet stylish new SUV that
received numerous awards as the best new vehicle in India in 2002.
Today M&M ranks among the largest tractor companies in the world with
sales of over 150,000 units annually in 10 countries. In India, the largest
tractor market in the world, Mahindra has been the number one selling
brand since 1983.
In 1988, Mahindra introduced the fuel-efficient DI Tractor.
In 1994, the company entered the American market as Mahindra USA, and
in the few years since, its tough, dependable tractors are being sold and
serviced by hundreds of leading tractor dealers throughout the country.
Here in the United States, we perform final assembly and conduct a 51
point pre-delivery inspection, including dynamometer and road testing to
ensure high standards of quality. Our focus is to deliver high levels of
customer satisfaction and dealer support.
Popularity in Mahindra Tractors continued to grow in 2005 which resulted
in a third U.S. assembly and distribution center in Red Bluff, CA. With this
addition, the three assembly plants deliver tractors to more than 350
Mahindra dealers in the U.S. and Canada - and that number is growing
rapidly due to high dealer and customer satisfaction.
2010 marked the tremendous milestone for Mahindra: they became the
#1tractor company in the world, by volume.
Wherever you find yourself, odds are, there's a Mahindra dealer to help you
with parts, repairs, service and advice. And our dealers love Mahindra as
much as our owners. In fact, in a recent survey, Mahindra ranked #1 in the
nation in dealer satisfaction.